Built from nothing
in a small town.
On purpose.
Nick graduated from Grand Valley State University in 2009 with a degree in Film & Video Production — then spent years discovering that a degree doesn't hand you a career. He worked the edges of the industry on small sets and freelance gigs, and by 2015 was ready to sell his gear and walk away.
As a last effort, he entered an international 60-hour film challenge with a few friends. The short they made under pressure went on to win four awards at festivals across Michigan. It didn't win the international contest — it did something more useful. It proved the work was worth staying for.
"The biggest turning point wasn't winning awards — it was deciding not to quit."
That body of work became Media Potion: a production studio Nick and Brittany Gascho run together, serving businesses, nonprofits, and organizations across Northern Michigan. Brittany joined early and has been the other half of everything since. The two-person model isn't a limitation — it's the point. The people you talk to are the people who shoot and edit your project. No handoffs, no account managers, no juniors learning on your budget.
Over 120 productions later, that's still how it works. Their films have earned festival recognition across the state, and their approach has been profiled in Voyage Michigan and Canvas Rebel — but what matters for your project is simpler: every client gets the same attention, whether it's a documentary or a thirty-second brand spot.
